Content Marketing

Expert content writing is the foundation of a successful internet presence. Our experts and unique platform help you share the right information, with the right people, at the right time.

Do you want to increase sales by getting more highly qualified leads?  If so, then content marketing is the answer you’ve been searching for.  According to the latest survey from the Content Marketing Institute, the biggest objectives for B2B content marketing are to increase sales, generate more leads, and increase lead quality.  And those B2B marketers are putting their money where their mouth is by spending between 28-42% of their marketing budget on content marketing alone.

We too feel that content marketing is the foundational element of a powerful internet presence, and that’s why we put it first when developing your internet marketing strategy.  Truly great content can be repurposed across all marketing channels, both online and offline.  And that’s the power behind the right content marketing strategy.  The secret to success is to develop content that helps make your customers’ lives better and their businesses more successful.  And that’s what makes us tick.  We help you develop stronger relationships with your clients by telling better stories.

Learn more about how content marketing fits into our overall platform and services.

Ready to learn how to write content that sells?  Complete the form below to download our 27 page e-book on how to write killer content.

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Search Intent Marketing Funnel: How the Customer Journey is Evolving

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Why Content Marketing is Taking Over the World

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7 Easy Steps for an Unbeatable Content Strategy

Build a B2B marketing strategy framework, with these seven steps that will generate ROI from your content strategy. Read More

How to Create Effective Content for Inbound Marketing

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How to Make a Landing Page that Converts

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How to Calculate Keyword Density, LSI Keywords, and the Ideal Keyword Density

Learn how to calculate keyword density, LSI keywords, and the ideal keyword density to help your content leapfrog search engine rankings. Are keywords really the key that unlocks search engine ranking, or do you need to redefine your keyword strategy? Read More

Landing Page vs Squeeze Page: Which Should You Use?

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Effective Sales Closing Techniques: Tipping the Scales in Your Favor

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Conversion Funnel Optimization: 5 Simple Tweaks to Optimize Conversions

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The Complete Sales and Marketing Funnel, Explained

How the sales and marketing funnel works, and why you need to pay attention to it. Read More

The Content Marketing Funnel - so you created content, what now?

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5 Habits to Avoid When it Comes to Video Marketing

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Make Sales More Efficient: The Automated Sales Funnel

How to use automated sales funnel content to make your sales process more efficient Read More

What are the Stages of the Sales Funnel?

Plan your sales funnel the right way with this breakdown of the sales funnel stages. Read More

Definition of the Sales Funnel?

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How To Know When It’s Time To Find A Content Marketing Partner

Feeling stressed because you can’t keep up with your content creation demands? Let’s face it. Content creation isn’t for everyone. Is it time for you to find a content marketing partner? Read More

The Importance of Collecting Data for Content Marketing Success

How do you know if your content marketing is effective? I’ll show you how to measure your ROI with a simple but effective strategy. It’s time to figure out what’s working and what’s not. Read More

Promoting Your Content: Where to Share

How can you get more people to discover your brand and visit your website? Enter the exciting (and sometimes scary) world of social media. This guide to social media marketing will show you exactly which platform you should use based on your audience. Read More

4 Habits To Avoid That Have Big Content Marketing Disadvantages

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The Nuts and Bolts of Content Creation

How can you relentlessly grab the attention of prospects who are skeptical before they even get to your website? It’s all about the basics. Use these article writing tips to create shareable content that drives people to your website. Read More

How The Pros Create Their Editorial Calendars

Sometimes, creating content feels like an endless chore. How can you beat the burn out and stay on track? In this post, we’re sharing some of the best editorial calendar templates out there, so that you can schedule content like the pros. Read More

How to Do Keyword Research for Article Marketing: The Basics

Are you creating awesome content that’s not getting found? Frustrating, isn’t it? We’ll show you how to do some simple keyword research to get your business to stand out from the crowd! Our handy guide will put you on the path to getting more web traffic, more conversions, and more sales. Read More

How to Create Buyer Personas (plus a free buyer persona template)

Buyer personas turn aimless content into a successful strategy that guides your prospects gradually down your marketing funnel. Use this buyer persona template to create them and learn why they’re necessary for successful content marketing. Read More

Grow Your Business Organically

How do you create epic content that carries you to the top of search engines? Learn whate you can do to grow your business organically. Read More

Why Every Business Needs Content Marketing

Businesses that use educational content to help their customers are flourishing in the digital era. Learn more about the pros and cons of content marketing, and why your business needs it. Read More

The Kind of Content You Should Be Offering Your Customers

Figuring out where to start might be the hardest part of content marketing. With so many inbound marketing techniques out there, what should you focus on? The key is to write and share content that is highly valuable to your prospective customer. What you create should be a result of who you are trying to reach, what their problems are, and whether or not they know about you yet. Here’s how to get a handle on the type of content that your customers want you to create. Read More

Accelerated Content Strategy 101

Inbound content marketing has helped businesses both big and small drive brand awareness and sales. The technique is all about attracting your ideal customer to your website. So how do you actually do that? Read More

The Role of Content in Your Marketing Funnel

Want to turn more prospects into happy customers? It’s not enough to have a content marketing funnel in place -- you need to send the right content to the right prospects at the right time. Find out the exact types of content to send at the different stages in a customer lifecycle. Read More

How to Promote Your Business Online: The Definitive Guide

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How to Promote Your Blog to Increase Traffic

If you are looking to promote your blog to increase traffic then this comprehensive blog promotion strategy is a must. Read More