Reasons to Use a Social Media Content Planner and How to Choose the Best Tool for You

7 Business Benefits and 5 Attributes of the Best Social Media Planning Tools

It’s that time of the day again. It’s time to post to your social media accounts. But you don’t have anything planned, and you know if you don’t publish on time, your audience is going to start losing faith in you. Now you’re sweating a little. Like you do every single day around this time.

You need a social media planner to help keep you relaxed and on top of your marketing strategy ─ and keep your customers happy.

Why a social media schedule is vital for small businesses

Scheduled content is crucial to success in social media marketing. A social media planner helps to manage time more effectively and improve business productivity. Plus, it removes all the stress from the last-minute rush of writing a blog post, creating Instagram posts, and hitting your social network with valuable content.

Here are seven ways in which using a social media planning tool will benefit your business:

1. You’ll have a centralized place to update and organize your strategies and ideas.
2. It will help you to organize and plan your exact social media marketing strategy, including your audience, the content to produce, the channels on which to publish, and other details of each social media campaign.
3. You can budget, maintain, and update time and expenses in a single location.
4. Collaboration between product, service and marketing teams is improved.
5. You save time when searching for related content and making last-minute decisions.
6. With all the information you need readily accessible, tracking a campaign’s progress is a breeze.
7. You can more easily apply analytics to each campaign dataset to measure performance and inform subsequent marketing campaigns.

What to look for in a social media planner

There are many social media planners available, and many of these have free-to-use options. But how do you select the best for your business?

Here are five tips to get you started:

1. Look for a social media planning tool that offers high-level and low-level planning

A high-level plan would include creating content calendars and setting up automated posts. A low-level plan would mean managing the individual posts that are made daily. You want to be able to plan your content strategy in a way that is easy to understand and gives you the ability to prioritize what needs to be done first.

2. Use a social media planning tool that enables easy team collaboration

A social media planning tool should allow you to assign tasks to different people in your organization and track the progress of each person so that everyone is working on the right things at the right time. This way, you will have more time for other tasks and less stress about managing all aspects of social media by yourself.

3. Prioritization functionality

The tool should provide a prioritization functionality that will allow you to assign tasks to specific individuals and monitor what they have done. This piece of the tool should also provide insights into the performance that helps you prioritize which channels to post to and when.

4. Progress tracking functionality

Social media planning tools can be great for keeping track of your progress. They provide you with a step-by-step guide to make sure that you are on the right track and that you don’t miss anything. Set your goals, and measure your success and how each piece of content and each channel is performing best.

5. File management

It can be difficult to keep track of all the content you post on various social media platforms. It can also be difficult to manage all the comments, likes, and shares that come from your posts. Therefore, you should use a planning tool with file management capability ─ allowing you to organize all your files and ensure that you develop, create, and publish content that drives brand value and customer acquisition.

Ensure you use the best social media planning tool for your business

Using the best social media planning tool for your business will help you save time, plan social media publications more effectively, and keep your business on track to its strategic goals.

There are many social media planning tools available, and most have free (but limited functionality) options. Take your time when deciding which is best for you.

In a future article, we’ll be looking at some of the best content scheduling tools. In the meantime, why not book an appointment to see the BJX tool in action?

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