Tips to Help You Develop Your Perfect Digital Marketing Strategy
With the digital revolution, it is easier than ever before to start and grow a business and promote it online. Indeed, with the emergence of innovative technologies, your startup can easily market to your target audience and make an impact.
There is no doubt that the internet is the most valuable tool in your startup’s arsenal when it comes to marketing. But with the ease of reaching out to your target audience, there are also many challenges to overcome.
In this article, we provide helpful tips on how to market your small business or startup successfully in today’s digital market.
Define your buyer persona and your ICP
Content is the lifeblood of any online marketing strategy, and to compose great content that attracts and engages your target audience you must first identify your ideal customer persona (ICP). This will help you to figure out what type of messaging you should use when targeting this group of customers, and therefore attract more leads to convert to customers for your business.
Invest in SEO
SEO is one of the most important aspects of marketing today. It can help you rank on search engines and bring traffic to your website, which should translate into more customers for your business. So, what is SEO?
SEO is the process of optimizing your website so that it ranks higher on search engine result pages (SERPs) for relevant keywords or phrases. It’s one of the most cost-effective ways to generate traffic to your website and leads for your business. But it’s not all about the keywords you use in your content ─ there’s a lot more to it than this (including off-page SEO). This is one area in which BlabberJax has been shown to have the maximum impact on our clients.
Create valuable content for your audience
They say that content is king ─ and it is, but only if it is valuable content. You must learn what your audience is interested in, what their problems are, and what they want to know more about ─ all of which can be hard to figure out.
Once you have discovered what it is that your customers want, you must then produce content that is relevant, engaging, and shareable. Plus, it’s got to be packed with the elements of SEO that are going to help it rise the SERPs pages and grow an audience organically.
Constantly update your blog
Blogs are a terrific way to establish yourself as an expert in your field. They’re also a fantastic way to generate leads and promote your services, by sharing the valuable content you’ve written. The trouble is that you cannot write one blog, post it, and expect it to work its magic.
The key is consistency and continuity. It’s crucial that you post new content regularly ─ and include a call to action (CTA) at the end of your blog to help you convert readers into leads.
Use social media
In the digital environment, social media is one of the most important tactics for your startup to build its brand and reach out to potential customers. You can promote your blogs and other content on social media, and use it to market directly to your audience. We’ve found that the highest-value social media platforms include LinkedIn and Facebook, however, which of the many available is best for you depends on your business and sector.
(Social media is also a fantastic way to learn more about your audience’s pain points, and to build a following for your brand.)
Leverage personalized email campaigns
Personalized email campaigns are one of the most effective marketing tools today. You reach directly into a lead’s inbox, creating a unique experience that will capture the attention of your audience. This helps you develop personal relationships with your target customers.
You can get creative with emails, too. For example:
- Use them to re-engage your audience
- Send emails to promote specific products or services
- Share discount codes
- Send a series of emails, such as an email course
- Distribute your newsletter easily and painlessly
There are rules to follow when using email marketing, such as including an opt-out, but you can also automate much of the work. Click-and-go marketing at its best.
Build a great customer service program
One thing that will really help you to stand out is providing great customer service. You must understand what your customers expect from you and what they want to see from you. This can be done through surveys, interviews, and listening sessions.
You should develop an actionable plan, and decide who will be responsible for each customer service task you have identified. Make sure you assign effectively ─ and that you allocate the resources necessary for each task to be executed efficiently.
Have a result tracking system
When it comes to digital marketing, it can be difficult to know whether your efforts are paying off. A result tracking system is helpful with this issue. This will help you identify what is working well, what needs to be tweaked, and what needs to be stopped.
While you can employ a lot of automation in a digital marketing strategy, it’s also crucial that you take the time to regularly review outcomes. Markets change, as do customer needs, interests, and buying habits. Only by monitoring your digital marketing campaigns, and then acting accordingly, will you maximize their effectiveness and your return on investment.
Should you hire a digital marketing agency for startups?
Digital marketing can be a powerful tool for startups. It can help them grow their business by drawing in more customers and providing better customer service. However, startups often struggle with digital marketing because they lack the resources and expertise that bigger companies have.
It’s certainly possible to compete against bigger companies, though as you grow you will want to focus on your core competencies. Becoming embroiled in the intricacies that are the rocket fuel behind successful digital marketing strategies will take you away from what you should be spending time on.
The most effective strategy for most small businesses and startups is to partner with a digital marketing agency.
They will help you develop a digital marketing strategy that:
- Includes multiple channels and touchpoints to target specific audiences with personalized messages and offers
- Incorporates high-value content, and an SEO strategy that supports this content
- Delivers social media marketing, and direct email campaigns
- Monitors results and adjusts marketing strategy to optimize direction
At BlabberJax, we specialize in developing digital marketing strategies from the ground up, helping our clients to develop their digital presence and take advantage of it within their marketing budgets.
To learn more, use the form below to contact BlabberJax now.