Social media is a powerful tool that can help you engage customers and get the word out about your business. Handling your social media presence in an effective way can not only increase your brand awareness, but also generate leads, sales and conversions! Becoming involved online is crucial as a vast majority of the population uses some sort of social media channel in their every day life. In fact, more than half of users with a Facebook account log on EVERY single day and 60 percent of those users claim that the first thing they do each day is check Facebook. This is an opportunity to engage with your audience that you do not want to miss as you are growing your business organically.
Tip #1: Utilize the Right Channels for Your Business
There are several popular social media outlets that serve different purposes. Whether it is Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr or all of the above, it is important to consider what channels make the most sense for your business and how it can play into your overall business goals and strategies, while building your audience naturally. It is also important to consider what social media outlets your target audience uses most frequently. You don’t want to be putting messages out there that aren’t even being seen by your target audience. Facebook has an Audience Insights feature that can help you in determining this.
Tip #2: Tell Your Story
Everyone loves a good story and social media is your chance to tell yours to the world. Your page is also an outlet for you to bring your core values to life. You can showcase what is important to you and your business and why people should care. Incorporating photo and video elements can help give personality to your brand and aide in growing your business naturally. In fact, according to Xerox, colored visuals increase people's willingness to read a piece of content by 80%.
Tip #3: Be a Source of Information
Social media is more than just updating your status to let people know of your product or service. To grow your audience, you should be posting content that is engaging and useful to the consumer. Posting relevant articles, how-to videos and upcoming specials are just a few examples of how you can become a resource for your audience.
Tip #4: Be Consistent
Consistency is key. Maintaining a strong voice and tone in your social media posts and staying on message is important in growing your social media presence effectively. You do not want to confuse your customers by using language, jargon or messaging that they are not familiar with or associate with your brand.
Tip #5: Listen To What Customers are Saying About Your Brand
Social media is a great customer service tool, as customers will often share their experiences with your product or service online. You can use this to your advantage by sharing testimonials from customers that have had a positive experience and also responding to customers when they may have had a less than desirable experience. You should actively be listening to what people are saying about your brand online and respond with feedback. This will show your customers that you care. Want to learn even more ways to leverage social media to grow your business organically? Fill in your information below and subscribe now.
Leave a comment below with ways that you use Social Media for your brand. I read every one.