What Is It, What Are the Benefits, and What Are the Key Tactics?
Today, many companies use digital marketing to promote their products or services through available digital channels. It includes all the activities that are related to promoting the business on the internet. But why is it so popular, and how can you use it to boost your company’s sales revenues and profits?
Why B2B Digital Marketing Is Important for Business Growth
Winning companies stand out. They are found easily on the internet and reach out to people’s inboxes and social media.
Before the world embraced the worldwide web, marketing was expensive, cumbersome, and clumsy. It relied on what were often hit-and-miss tactics, and customers buying the right in-print publications, listening to the right radio stations, or watching the television at the specific time a commercial aired. You’d have spent a fortune on snail-mail, and even more on sales reps whose job it was to find, foster, and convert their own cold leads.
Using B2B digital marketing, you can reach out to other businesses more easily, and get keywording and SEO strategies right, so they can find you easily. You don’t need the bottomless budgets of the big boys, either. Digital marketing for B2B companies is not only hugely effective, but it’s impressively cost-effective, too, with average ROIs way above other marketing strategies.
The Anatomy of a B2B Lead Generation Strategy
A digital lead generation process is a never-ending cycle of activities that fuel the growth of your company. Starting with the campaign’s development, it goes on to include maximizing and tracking leads and finally ends with nurturing these leads and turning them into customers. To do this effectively, you’ll need to:
- Focus on your customer
- Focus on the buyer’s journey
- Determine your business goals
- Create a content calendar
- Remember the outside world
- Write for your customers (remembers number 1 above?)
- Analyze and improve
You can read more about these steps in my article, ‘7 easy steps for an unbeatable content strategy’.
You can also download our free guide on earning more quality leads here.
5 Tactics to Leverage Your Digital Presence into Successful B2B Marketing
Lead generation is not the only way that your business can harness the power of digital marketing. Here are five other tactics to leverage your digital presence.
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Retaining customers with digital marketing
Want to increase your bottom line by 95%? Then retain 5% more of your customers. That’s what research by Bain & Company found the magic formula to be. How? Deliver relevant content to them that shows you care about them.
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Social media presence
Don’t ignore social media. It’s a powerful tool and an ideal channel on which to share your content. Social media is also ideal to share visuals such as infographics and videos, publishing items such as industry news, solutions to customer problems, case studies, and education/informative posts.
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Focus on SEO
Search engine optimization is the fine-tuning of your website, blog, and social media accounts to boost performance. You’ll need to address on-site and off-site SEO, and it must be a constant process. Overlook SEO at your peril.
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Segmentation and email marketing campaigns
Email marketing can provide an incredible ROI ─ an average of $38 for every $1 spent. To achieve this level of return, best practices include segmenting your email contact list. This way you will deliver the most meaningful content to the right target customers ─ and this will help to improve engagement, retention, and conversions.
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Utilize viral loops
Viral loops are designed to get your content shared far and wide. They reward shares and recipients of content and create self-fulfilling referral programs.
Data shows that B2B businesses with referral programs have:
- 69% faster closing times on sales
- 70% higher conversion rates than those that don’t
Learn how viral loops work by reading our article, ‘Highly effective viral loop examples for you to copy’.
Where do you start with B2B digital marketing?
It can be difficult to know where and how to start with digital marketing, especially for small businesses that are ready for their next stage of growth. It’s unlikely you have the expertise in-house. But this doesn’t mean that a highly effective digital marketing strategy is out of reach.
At BlabberJax, we specialize in developing B2B digital marketing strategies from the ground up, helping our clients to develop their digital presence and take advantage of it within their marketing budgets.
To learn more, use the form below to contact BlabberJax now: