Every second Google processes over 40,000 search queries. That’s more than 3.5 billion searches per day! When someone is searching for information that’s related to your industry, do you show up first in those results?
Over 62% of searchers use Google for research, i.e. asking questions in Google. This is where good content marketing can be leveraged to create your competitive advantage. For example, how many people need a plumber in your area, right now? In comparison, how many people watch a lot of home improvement shows and are highly interested in redoing their bathroom or kitchen? There are far more people interested in expertise that you can offer than there are people who need your service right now. By developing the right kind of content marketing materials, you can leverage Google and other search engines to gain access to a much larger audience. And if you can manage to keep that audience’s interest, then when it’s time for them to use someone that offers what you do, you’ll be the first one they think to call.
By building the right kind of content you can develop powerful relationships with prospects before a sale is ever in the picture. This is called lead nurturing, and it’s the way the biggest internet marketers find prospects and convert them into customers. Plus, developing relevant content is a great way to establish credibility in your industry.
That’s where we come in. We take the time to get to know your expertise and what makes you unique, and then we co-develop a content plan that helps you stand out in Google beyond what any traditional local SEO experts can offer.
Learn more about how search engine optimization fits into our overall platform and services.
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